Ayrton Senna x Estoril Praia

The Ayrton Senna Tribute Kit for Estoril Praia was a concept-to-launch campaign, encompassing the full creative process from ideation through kit design, storytelling and campaign activation.
Inspired by the connection between Senna and Estoril - where the Brazilian Formula1 Driver achieved his first GP victory of his career.. The project transformed a piece of local heritage into a contemporary football culture narrative. We led the creative direction, developing the concept, designing the commemorative kit and building the campaign that celebrated Senna's legacy and his passion for the region. Through a combination of visual storytelling, content production, photography and digital activation - the campaign connected motorsport history and football culture.

This limited-edition stunt resonated with million of fans around the world!