Rebranding
‘Ouro sobre Azul’

Grupo Desportivo Estoril Praia holds a special place for us.
An identity rooted in tender memories, vivid colours, the sea, the beach and football at dawn - a combination that gives the club an unmistakable charm.

Working closely with the club, we helped shape the foundations of its contemporary identity through the creative platform ‘Ouro sobre Azul’ (Gold over Blue) - a Portuguese expression that evokes a sense of harmony, while directly referencing the club’s yellow and blue colours.

The project included a refreshed club crest, a custom typeface named Praia, a refined colour system, comprehensive brand guidelines and a bespoke set of icons and visual assets. We also led the creative direction for photography.

The result is a distinctive design system that brings consistency to the club’s brand while celebrating its character.