FC Badalona / ONA

FC Badalona Women represents a new chapter in the evolution of women’s football.

With Badalona, the work is focused on shaping a more intentional pathway for the club to express itself unequivocally across every touchpoint. A new project, female first and full of confidence.

A hands-on process of defining creative direction and building a consistent visual and content language that lives across socials, matchday and digital platforms.
We leaned into player-led storytelling using photography and short-form film to bring a more human and editorial perspective to the team and the city of Badalona.